Hotel review: The Zetter Townhouse Marylebone, London

Olivia McLearon
25 February 2016

Forget the beige-looking, anonymous-feeling establishments. This wickedly eccentric hotel in central London is fun and original. Olivia McLearon is impressed

You’d be forgiven for walking straight past the unassuming grey front door of the terraced Georgian townhouse on Seymour Street. It’s worth taking a closer look, however; for said door opens directly into the award-winning bar of The Zetter Townhouse Marylebone (the second offering from the hotel group).

The fashionable watering hole – Seymour’s Parlour – is named after fictional ‘wicked Uncle Seymour’ and cleverly encapsulates his spirit, with its deep red walls, candlelit corners and eclectic collection of curios – there’s even a giant nose mounted on the wall.

You need an iron will not to succumb to the bar’s signature cocktail list – it is, after all, compiled by drinks maestro Tony Conigliaro. We recommend a Le Bon Ton (cherrywood gin, ratafià, cherry orgeat and soda); it’s deliciously strong, so soak it up with some bar snacks. The courgette crisps and pork crackling are particularly moreish.

Uncle Seymour’s influence can be felt throughout the hotel; designer Russell Sage has drawn inspiration from Seymour’s European Grand Tour, as well as the nearby Sir John Soane museum. Each of the 24 bedrooms is unique, decked out in a wonderful array of artefacts, antiques and knick knacks, while the lift is decorated with issues of Punch magazine. The result is pleasingly quirky.

Eccentric needn’t mean shabby though. This is a hotel where everything has been considered with the utmost care and there are plenty of modern details: Ren products in the bathrooms, rain showers, Roberts radios and some pretty serious contemporary lighting (we’re talking clam shells which double up as lamp shades).

The Zetter Townhouse’s location - just behind Selfridges - means it’s perfect if you want to indulge in a spot of retail therapy, but make sure you stoke up your energy with the hotel’s impressive breakfast before flexing that credit card.

The attention to detail is impressive. The parrot-shaped numbers adorning each bedroom door, for example, are inspired by the bird on Uncle Seymour’s shoulder in his picture in the bar.

Those swoonsome cocktails.

The service in Seymour’s Parlour was quite laid-back when we visited.

It is quite confusing to work out where to check in, due to the hotel opening into the bar.

If you’re after something different, even a little bit bonkers, then this is the perfect base for exploring London.

Double rooms from £294 per night. 28-30 Seymour Street, London, W1H 7JB (+44 (0) 207 324 4544;